Driving ROI through Effective Channel Partner Renewals

This eBook delves into the process of driving subscription renewals, service contract extensions, and license renewals through indirect sales partners. Channel partner renewals are an essential strategy for maximizing revenue, reducing churn, and strengthening customer relationships.

Explore how alignment, clear communication, and cutting-edge automation can transform your partner renewal process, creating efficiencies and unlocking new growth opportunities for your business.

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The benefits of prioritizing channel renewals are clear:

• High ROI: Selling to an existing customer is up to 7x more cost-effective than acquiring new ones.
• Increased Retention: A 5% boost in retention can drive profits by 25-95%.
• Stronger Relationships: Loyal customers spend 67% more over time.

Yet, many organizations struggle with renewal processes, citing challenges like partner engagement, data quality, and visibility. Automation and clear strategies can transform these hurdles into opportunities.

This eBook features insights from leading professionals, including:

• Rob Rosa, SVP of Global Service Sales at Extreme Networks
• Mike Miller, VP of Global Services at Ribbon Communications
• Kenneth Fox, CEO at Channel Mechanics & Allbound

Their expertise, combined with live poll data from industry peers, provides a practical framework to elevate your partner renewals program.

Gain deeper insights, explore real-world examples, and uncover actionable strategies to streamline your renewals process. Download the full eBook now to empower your partners, drive retention, and maximize revenue.