State of Partnering 2025: 5 Predictions That Will Shape Partner Programs and Strategy

It all starts with understanding the shifts. From the rise of co-selling and customer success to the pivotal role of AI and cloud marketplaces, partnership programs must adapt to stay competitive. But adapting can feel daunting. How do you move from traditional methods to a next-generation, outcome-driven approach? That’s where this report comes in.

This comprehensive guide highlights the top five predictions you need to know:

1. The Power of the 3 C's: Co-sell, Customer Success, and Cloud Marketplaces are set to redefine collaboration.
2. AI Takes Center Stage: Discover how artificial intelligence will unlock efficiencies and create new opportunities for partners.
3. Outcome-Driven Journeys: Shift from transactional partnerships to transformational ones by aligning partner goals with business outcomes.
4. Attribution Revolution: Learn how advanced attribution models will better recognize partner contributions throughout the buyer journey.
5. Thriving in a Cookieless World: Explore strategies to navigate AI-powered search and the end of third-party cookies.

These changes represent a significant opportunity—but only for those who act boldly and intentionally.

The buying journey has become more complex, with customers relying on a network of trusted relationships and ecosystems. The vendors and partners who embrace this complexity and adapt to the evolving landscape will not only survive but thrive.

But how do you implement these changes across your organization and partner network?

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Download the State of Partnering 2025 now and gain access to:

• A deep dive into the macro trends shaping partner programs.
• Actionable insights from industry leaders like AWS, Microsoft, and IBM.
• Real-world examples and strategies for building AI-powered, outcome-driven ecosystems.

Don’t wait for the future to catch up with you. Stay ahead of the curve by transforming your partner strategy today.