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Everything you need to know about partner incentives 2024

Back in Q1, Channel Mechanics hosted a webinar on partner incentivization strategies. The webinar discussed key market trends impacting how vendors incentivize their partners in 2024, types of incentive programs and applicable use cases and who best to incentivize – the individual, the partner company, or both. The session also delved into building the business case for incentives within your organisation, success metrics and ROI. We've taken all of those fantastic insights and distilled them into one compelling report for you to enjoy.

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Amber Dawson

As Head of Content, Amber lends her hand (and pen) to all things content-related. She's worked in the world of SaaS for the last 7 years and tries to add a little of her personality into everything she writes.

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Allbound, one of the leading PartnerRelationship Management (PRM) vendors, recently acquired Channel Mechanics to form the most complete PRM on the market. Together, we’re excited to give our customers a competitive advantage, build partner loyalty, and help accelerate revenue within their partner ecosystem.

What’s happening with partner incentives in 2024?

1. Why are incentives so critical right now? How do you best align partner and vendor incentive goals to ensure mutual success?

2. What types of incentives are popular? Which types of incentives work well in what scenarios? How do you innovate to stand out?

3. Who best to incentivize, the individual, the partner company, or both? How can incentives be tailored to motivate sales teams, marketing, pre-sales, and technical teams?

4. When do you incentivize? Exclusively for closed deals or throughout the entire sales journey, from deal registration to demo, proof of concept (POC), and close.

5. How do you run it efficiently? What role can automation play? How do you measure ROI?