What's happening in MDF in 2024?
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Are you unlocking the full potential of your Market Development Funds (MDF)?
Merely providing funds does not guarantee partners will be successful in creating impact. While millions of dollars are spent every year on MDF, only 13% of vendors are fully able to measure and report on its ROI.
Measuring marketing ROI is notoriously difficult, even more so when partners are involved. With much more scrutiny now on budget and spend, being able to show an ROI on MDF investment is becoming critical.
Maximizing MDF return on investment
We recently hosted a webinar “Maximizing the ROI of your MDF program in 2024” exploring strategies to ensure a successful MDF program.
Our panelists discussed what makes an MDF program successful, how making it easy for partners will drive better ROI, and the critical importance of automation to manage your MDF program.
Specifically, the panelists discussed:
• The biggest challenges of running an MDF program
• Ways to make MDF programs more successful and show ROI
• Tactics to motivate partners
• Best practices in running MDF programs
By polling the 70 vendor participants in the audience, we captured some fascinating insights into MDF programs and strategies and compiled them into this detail-packed eBook. To get the full copy, use the form above!
Meet the Speakers
